smart makes cars. BoConcept makes furniture. They have nothing to do with one another - but when you combine those separate passions, you get an awesome limited edition smart car.
To launch this collaborative car, we locked two very different artists, Buff Monster and Adam Wallacavage, in an art gallery on the Lower East Side for a weekend while the world (or at least the neighborhood) watched live. They collaborated and produced a fairly insane piece of art, for which we hosted a gallery opening featuring the car.