Globalizing a billion-dollar startup by asking a few really relatable questions.

Gopuff wanted to take their small town instant delivery business big time, with an expansion into every major American city, and capital cities in the UK, France, and Spain - but to get there, they were going to need to evolve from a college campus brand to something that was able to speak to people on a global level, and translate effortlessly across borders as expansion continued. 

We created the Be Right There campaign to facilitate that expansion, posing hundreds of different questions about everyday things people needed right now and didn’t want to wait for - where the answer was always Gopuff. Our campaign took shape in three languages across an integrated global marketing plan that included out of home, social, radio, print, and experiential, as well as a not-yet-released broadcast component, touching billions of people worldwide.

…And then there’s the social stuff.

In addition to global, above-the-line work, we also created small, nimble social content to activate the brand across all touch points. The team’s work included an influencer-powered blind taste test show on IGTV, a second-screen Super Bowl activation starring Lil Dicky (created with Miramar), a series of surprise and delight experiences, and web spots targeted at specific demographic insights.