Helping billions of people rediscover their love for music, every Monday. 

Spotify wanted to differentiate themselves from other music streaming services by making themselves a platform not just for listening, but for new music discovery and expansion - and because they were a new platform without a large media budget, a regular ad campaign wasn’t going to be enough to conquest new listeners and change their existing platform allegiance. They were going to need something bigger and smarter. Also, cheaper.   

The idea that spawned Discover Weekly was simple: if they know all of the music on the internet, and they know my listening history, can't they use that to algorithmically show me music that I'll love, but haven’t heard yet? The answer to that question is yes, but only 30 songs at a time. 

In its first year alone, 40 million people used the Discover Weekly feature, giving Discover Weekly (separate from Spotify overall) more than twice the users of Apple Music and Tidal combined. As of 2022, billions of hours of Discover Weekly playlists have been streamed by users - that’s around 300,000 years of continuous new music, all spawned by a single brief.

Awards

Cannes Lions - Entertainment, Innovation in Brand Experience - Shortlist
Cannes Lions - Creative Data, Models/Tools/Platforms - Shortlist
Cannes Lions - Mobile, Data/Insight - Shortlist
The One Show - Intellectual Property - Silver
The Webby Awards - People’s Voice: Mobile Sites & Apps (Best Streaming Audio)